The Undeniable Presence of Brand
On Sunday, April 12, 2015, I had the honor and privilege of delivering my first TED talk, entitled “The Undeniable Presence of Brand.” The TEDxIIT 2015 event was held at the Tower Auditorium on the Main Campus of the Illinois Institute of Technology in Chicago. As with all TEDx programs, this event was streamed live to a worldwide audience.
The Idea Worth Spreading
A composite personal brand emerges from the blending of elements that make up a real-world brand and a social brand, the latter a brand of one’s own creation fueled by the Digital Era. As we tell our stories, and live them out in front of the communities we’ve built, these two brand concepts fuse and liberate a single, distinctive identity, giving one an undeniable presence.